Privacy Policy
Effective Date: 6/1/2026
At Perez Physical Therapy PLLC (“we,” “our,” or “us”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, receive physical therapy services, or communicate with us by phone, email, or text message.
Information We Collect
We may collect the following information:
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Name
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Date of birth
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Mailing address
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Email address
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Mobile and telephone numbers
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Emergency contact information
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Insurance information
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Payment and billing information
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Medical information necessary to provide physical therapy services
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Appointment history
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Information submitted through our website or patient forms
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Website usage information through cookies and analytics
How We Use Your Information
We use your information to:
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Schedule and manage appointments
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Provide physical therapy evaluation and treatment
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Verify insurance eligibility and process claims
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Communicate regarding your care and treatment plan
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Send appointment reminders and scheduling updates
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Respond to your questions and requests
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Process payments
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Maintain medical records as required by law
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Improve our services and website
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Meet applicable legal and regulatory requirements
As a healthcare provider, we protect your Protected Health Information (PHI) in accordance with applicable federal and state laws, including the Health Insurance Portability and Accountability Act (HIPAA), where applicable. Our Notice of Privacy Practices provides additional information regarding the use and disclosure of your health information.
SMS Text Messaging
If you provide your mobile phone number and consent to receive text messages, we may send SMS messages related to your care, including:
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Appointment reminders
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Appointment confirmations
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Scheduling changes
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Insurance or billing notifications
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Requests for information related to your care
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General practice communications
Message frequency varies based on your appointments and communication needs.
Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to any text message. You may receive one final confirmation message confirming your opt-out.
For assistance, reply HELP or contact us using the information below.
Opting out of text messages will not affect your ability to receive medical care. However, important communications may instead be provided by phone, email, mail, or through our patient portal.
Information Sharing
We do not sell or rent your personal information.
We may share your information only when necessary to:
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Process insurance claims
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Coordinate care with authorized healthcare providers
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Work with trusted service providers who assist with billing, electronic medical records, appointment scheduling, payment processing, or secure messaging
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Comply with applicable laws, regulations, court orders, or legal requests
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Data Security
We maintain administrative, technical, and physical safeguards designed to protect your personal information and medical records from unauthorized access, use, or disclosure.
Cookies and Website Analytics
Our website may use cookies and similar technologies to improve website functionality and analyze website traffic. These technologies do not collect medical information unless you voluntarily provide it through our website.
Your Choices
You may:
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Request access to your personal information as permitted by law.
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Request corrections to inaccurate information.
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Withdraw consent for non-essential communications.
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Opt out of SMS messages at any time by replying STOP.
Children’s Privacy
Our services are intended for patients of all ages. Personal information for minors is collected only through a parent, legal guardian, or authorized representative, or as otherwise permitted by law.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised Effective Date.
Contact Us
If you have questions regarding this Privacy Policy or our privacy practices, please contact us:
Perez Physical Therapy PLLC
Address: 465 W Commercial St East Rochester NY 14445
Phone: 585-643-7730
Email: lindsay@perezphysicaltherapy.com